critical theory with slavoj zizek: drive propels the entire capitalist machinery; it is the impersonal compulsion to engage in the endless circular movement of expanded self-reproduction. The capitalist drive thus belongs to no definite individual - it is rather that those individuals who act as direct “agents” of capital (capitalists themselves, top managers) have to practice it. We enter the mode of the drive when (as Marx put it) the circulation of money as capital becomes “an end in itself, for the expansion of value takes place only within this constantly renewed movement.