critical theory with slavoj zizek: “The people offered the top reward…did worst of all: higher incentives led to worse performance,”…Daniel Pink … suggests that … incentives might be useful in getting people to accomplish boring routine work; but with more intellectually demanding tasks,…success…depends on being nimble and innovative, so there is more and more need for people to find intrinsic value in their work. Pink identifies…elements underlying…intrinsic motivation:…the ability to choose…how tasks are completed;…becoming adept at an activity; and…the desire to improve the world