critical theory with slavoj zizek: So, we have a subject who dedicates his life to pleasure and becomes so deeply involved in the preparatory activities (jogging, massages, tanning, applying cremes and lotions…) that the attraction of the official Goal of his efforts fades away; the narcissistic “care of the Self,” and not the “repressive” network of social prohibitions, is the ultimate enemy of intense sexual experiences. The utopia of a post-psychoanalytic subjectivity engaged in the pursuit of new, idiosyncratic bodily pleasures beyond sexuality has reverted into disinterested boredom; and the direct intervention of pain (sado-masochistic sexual practices) seems the only remaining path to the intense experience of pleasure.